Strategic Business Planning: If the decision to franchise a business is made, a Franchisor should develop a business plan outlining the company’s growth and strategy for the next five years. A Franchisor needs certain new capabilities and will need to be sure that these capabilities are seamlessly integrated into existing organizational functionality.
Website Content, Design & Development, Technology and IT Infrastructure:
In today's digital environment, Information and Technology are critical for business success. With our parent company's technology experience for 20 plus years we can help your company to build up the required digit assets such as information and technology architecture, networks and functional and elegant website etc.
Franchise Operations and Training Documentation:
To ensure successful franchisees and maintain quality control, the Franchisor will need to develop a state-of-the-art operations manual for its franchisees. This manual will serve as a sales tool demonstrating Franchisor competence to new prospects, as a training guide for new franchisees, as a reference guide for established franchisees, as a “liability limiter” for the Franchisor, and as a legally binding quality control device for the entire chain.
The Franchisor should also develop training programs for use in conjunction with the operations manual. Computer-based tools and programs are highly effective, as are training videos, and can be used for the franchisee, for the franchisee’s employees, and for corporate employees.
Legal Documents:
To be legally entitled to sell franchises, the Franchisor will need guidance on developing a franchise agreement and a FDD (Franchise Disclosure Document), and will need to file with appropriate state authorities on a national basis (23 states have such requirements). The Franchisor will also need to maintain ongoing compliance (keeping registrations in force while actively selling) and will need to be able to document compliance with state and federal law on an ongoing basis. These legal requirements are relatively easily met through the use of an attorney with substantial franchise experience. (Companies seriously considering franchising are well advised to seek the counsel of a knowledgeable franchise professional prior to initiating any franchise efforts. Read more on the importance of having outside independent franchise legal counsel).
Franchise Marketing Plans:
Of course, the new company will also need to sell franchises. This will require a specific marketing plan designed to get the Franchisor’s message to the targeted franchise prospect.
Franchise Marketing Tools: Once the prospect has been identified, the Franchisor will also require marketing tools to assist it in the sale of franchises. For aggressive sales campaigns, we would recommend the development of a mini-brochure (for use in direct mail campaigns and perhaps as a give-away at trade shows), a full-size franchise sales brochure, and a franchise sales video.
Franchise Sales Training: And of course, the Franchisor will need to understand the nuances of the sales process and the legal constraints of franchise sales.
Franchise Implementation and Compliance Training: Franchise industry is a regulated industry and you as a Franchisor need to be always within the boundaries of the compliance rules. We have access to best of the attorneys in the field and we can help you navigate the compliance rules and help you develop a through compliance training manuals.
Ongoing Consulting and Assistance:
We don't drop you off as soon as Franchise implementation is done. We will be there for your assistance and guidance as long as you need us. We can provide you ongoing support and assistance and also help you grow your franchise business through our Franchise Services.
The tools necessary for franchising a business can be developed in approximately three months from the completion of the implementation plan, although state registrations may delay a company’s ability to sell in certain states for another three to four months. Altogether, a new franchisor can anticipate that the franchise program should take between six months and a year to fully implement. The cost of a well-designed program varies substantially, depending on the strategy chosen and the desired speed of expansion.